Free XLSX template

Social media content calendar template

Plan workspace, campaign, platform, owner, content status, and approval in one editable Excel workbook.

Download the XLSX template

No registration · editable workbook · sample rows included

What is inside

  • 30-row editable publishing plan
  • Platform, caption, and approval status dropdowns
  • Formula-driven publishing readiness
  • Weekly status summary and review questions
  • Guide mapped to Postid workspaces, media validation, approvals, and scheduling

Practical boundary

The workbook plans work; it does not publish posts, validate live platform APIs, or replace a legal approval record.

See Postid scheduling
See the approval workflow

How to use the template

The calendar is a weekly loop, not an archive. It takes four steps to set up and is then run the same way every week.

  1. 1. Name the columns after your own context

    Put your client or brand names in the workspace column and real people in the owner column. The dropdowns are editable — deleting a status your team never uses beats tolerating one that is always ignored.

  2. 2. Fill one week, not a month

    Thirty rows look like a month, but planning week two before week one has run is why most calendars get abandoned. Take one week all the way through, then extend once you have seen the rhythm hold.

  3. 3. Do not fill the readiness column by hand

    Publishing readiness is formula-driven: it flips on its own once caption, media and approval are filled in. Typing "ready" by hand disables the only automatic check the calendar has.

  4. 4. Close the week with the review questions

    The questions in the weekly summary tab are the calendar’s real job: what did you plan and not publish, which approval expired while waiting. Without those ten minutes the calendar degrades into a to-do list.

Frequently asked questions

Do I need to register to use the template?

No. The file downloads directly — no email address, account or trial is required.

Does it work with Google Sheets?

Yes. The XLSX imports into Google Sheets with the dropdowns and formulas intact. Numbers and LibreOffice Calc open the same file.

Does this calendar publish posts?

No, and that boundary is deliberate. The workbook plans the work; it does not publish posts, validate live platform APIs or stand in as a legal approval record. If you want the plan to become the publishing, the same fields already exist inside Postid.

What size team is it for?

Teams that can share one spreadsheet — in practice from one person to a handful. The point where two people edit the same row at once is the point where a spreadsheet stops being enough and a system that keeps a record starts; that is the template’s boundary.